Grip It & Glow: Your Makeup’s New Best Friend!

The e.l.f. Cosmetics Power Grip Primer is a gel-based, hydrating face primer designed to smooth skin and firmly hold makeup in place. Infused with hyaluronic acid, it moisturizes while creating a tacky base that ensures long-lasting wear. Suitable for all skin types, this primer goes on clear, making it ideal for a variety of skin tones. Its formula is vegan and cruelty-free, aligning with ethical beauty standards.

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